Former Greyhealth and CDM executives launch Minds + Assembly
The healthcare agency debuts with Swedish-based pharma company Orexo as its first client.
View ArticleHow pharma can stay competitive in the digital world
Drugmakers seeking to develop "beyond-the-pill" digital initiatives have to be willing to engage patients in new ways, McKinsey & Company report finds.
View ArticleHealthline Media receives $95 million in equity funding
Summit Partners' investment in the health information site expected to aid the company's efforts to compete with sites like WebMD
View ArticlePharma marketing agencies merge to form Aventria Health Group
Pinnacle Health Communications and Franklyn Healthcom merge to offer "more complete" customer-centric solutions.
View ArticleFDA slams Pfizer subsidiary for "misleading" Precedex video
The Office of Prescription Drug Promotion said Hospira, now a Pfizer subsidiary, omitted information and misbranded the drug.
View ArticleNovartis says slow Entresto sales due to limited access
In many cases, the drug required physicians to request prior authorization.
View ArticleEli Lilly's diabetes drugs drive sales
The pharmaceutical company reported a 2% revenue increase in 2015, and diabetes medication is a key contributor.
View ArticleStartup unveils tools to improve trial reproducibility
The newly launched tools aim to reduce the time and costs of marketing new drugs by "debugging" the lab environment.
View ArticleFederal agencies and ad groups join forces for prediabetes campaign
The campaign targets 86 million Americans, 90% of whom aren't aware they have the condition.
View ArticleDrugmakers respond to call for Zika vaccine
Sanofi is the first to announce the launch of a R&D program for Zika as other pharma companies are assessing whether to join the development race.
View ArticleAt Work With: FreshBlood's Robert Finkel
Greatest professional challenge? "Leaving the security of a big, well-established ad agency and deciding to open my own independent ad agency."
View ArticleInVentiv Health's O'Kane on using humor to combat change
"Under no circumstances should you lose your sense of humor," says the PR group's new US managing director.
View ArticleNathan joins PulseCX as chief creative officer
The former managing director of Razorfish Health brings his experience in healthcare marketing to the agency.
View ArticleDevelopers should consider products that serve the underserved, report finds
Digital health technology for low-income consumers is growing and can be very effective when applied appropriately, a report finds.
View ArticleTwitter, Facebook, Google execs examine regulatory limits for drugmakers
Technology executives discussed how pharma companies can leverage social media to better engage with patients online.
View ArticleFive things for pharma marketers to know: Thursday, July 13, 2017
AstraZeneca CEO reportedly moving to Teva; the FDA reverses on approval for Amicus drug; Merck names winners of Alexa challenge
View ArticleFive things for pharma marketers to know: Tuesday, July 18, 2017
Novartis raises Alcon forecast; UDG acquires Cambridge BioMarketing; Spark Therapeutics receives priority review for Luxturna gene therapy
View ArticleFive things for pharma marketers to know: Thursday, July 20, 2017
About 4.4 billion prescriptions filled in the U.S. in 2016; Sanofi and Ablynx reach I-O deal; biotech M&A slows in H1
View ArticleFive things for pharma marketers to know: Monday, July 24, 2017
Samsung Bioepis launches Remicade biosimilar; WHO encourages uses of generic version of Sovaldi; nearly 20 million people with HIV on treatment
View ArticleFive things for pharma marketers to know: Tuesday, July 25, 2017
Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review
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